A launch built to spread.
A launch concepted and engineered to spread: a product launch, feature drop, relaunch, or a stunt built around a moment. We develop the concept, build the mechanics, plan distribution, and run launch day.
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Growthana
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We concept and build growth bets for your company: launches built to spread, AI features people share, and experiments your team hasn't had the time to run. Every project has a defined scope, a set timeline, and measured results.
Each is a defined project across full-stack experiments, AI-powered builds, and unconventional bets. Every project ends with a results report.
A focused program on one growth problem, mixing proven tests with unconventional bets. Each experiment ends in a clear decision: scale, iterate, or kill.
Plan a sprint →One high-value surface (onboarding, landing experience, lifecycle email, or recommendations) personalized per user and measured against a control.
Scope a build →Creative creator campaigns built on a clear strategy. We handle sourcing, onboarding, briefing, and completion. Runs standalone or alongside a Launch Moment.
Plan a campaign →A healthcare hardware launch that broke through a crowded news cycle across clinical and consumer audiences.
AI personalization layer on an existing email program — dynamic content by behavior and buying stage.
A new template launched into the right small-creator communities — first on the platform gallery the day it shipped.
A recommerce Halloween campaign built on how fast kids grow — buyers this year, sellers next.
Straight answers. If yours isn't here, just ask.
Growthana is an AI-forward growth studio. We concept and build growth projects in five formats: Launch Moments, Shareable AI Features, AI Personalization Builds, Growth Experiments and Campaigns, and Creator-Led Distribution Programs. Each one has a defined scope and timeline and ends with a results report.
Consumer brands, marketplaces, and B2B companies, from early-stage startups to established brands. The best fits have product-market fit and real customer data to build on. Some have an in-house growth team and bring us in for the bets that team hasn't had time to run. Others bring us in to launch or build something specific.
Between four and twelve weeks, depending on the offering. Launch Moments, Shareable AI Features, and AI Personalization Builds run four to eight weeks. Growth Experiments and Campaigns run four to twelve weeks, and Creator-Led Distribution Programs run six to twelve weeks, including a pilot round.
The thing we built, whether that's a launch, a feature, a personalized surface, an experiment program, or a creator program. You also get a results report measured against the goals agreed at kickoff, and the documentation or playbook your team needs to keep it running.
Yes. Features and personalization builds can go directly into your existing stack or ship as a standalone experience, depending on what gets it live fastest and what your team can maintain.
We work with your design team or bring in one of our design partners. Growthana leads the concept, mechanics, engineering, and launch.
No. AI engineering is part of how we build. We work with AI models and tooling every day, so the conversation can start with your growth problem.
With a short call about what you're launching or trying to grow. If there's a fit, we come back with a few ideas and a proposed scope for the project that fits best.